Gen Z Labs

We help you understand the next generation 

so you can build better workforces.

intergenerational insights with real results

By the numbers

0 million
of the world's population are Generation Z
$ 0 billlion
in buying power
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we've worked with CEOs to engage Generation Z in this many countries​

Generation Z is changing the future as we know it. We work with the world’s biggest brands to understand how Generation Z live, work, and play.

★★★★★
"I loved how they shared such deep lived expertise and thematics. They broke down the pressing global trends and Gen-Z consumer behaviour across the Asia Pacific region with such ease."
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Senior manager, consumer insights, Ferrero Rocher
★★★★★
"I never thought about how intergenerational communication might be relevant in delivering workforce planning outputs. Now I completely understand its criticality. Their in-depth expertise on Gen Z engagement in African markets was incredibly insightful."
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Senior technology executive, Mauritius
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How we can help

Engagement and Co-design

We deliver co-design programs elevating Gen Z voices into decision-making, investment and consumer strategy

Creativity and Inspiration

We leverage thought leaders from across the world to provide strategic insights and new angles to brands

Insights & Data
Analysis

We provide real-time data and insights into the behaviour, trends and changes in Generation Z

Our work

Brand & Behaviour
Ferrero Rocher
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Strategy & Insights
Cartier
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Innovation & Design
FHI360
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Our programs

Innovation Challenges

 

We partner with global corporates to solve big problems like the Future of Healthcare, the Future of Food and more. Through exciting hackathons, we bring innovative solutions and insights from young people to the company’s doorstop.

 

The Future of Health (aka Hack-the-Crisis) was a 48 Hour global hackathon to find solutions that improve life, health and wellness amidst the COVID19 outbreak. Here were some of the innovative ideas that our young people came up with!

$ 0 +
worth of prizes
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young people
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different countries
Check out our amazing projects

Corporate Training

Harnessing the Gen Z advantage

In 48 months, Gen Z will comprise over 25% of the global workforce. We need to find new ways to harness the unique advantage Gen Z brings; whether it’s their creativity, technological adaptability or unique problem-solving approaches. But where do we start?

 

Duration: 1 hour – 1.5 hours

Delivery: keynote or panel-style

Fan favourite for C-level executives

Inside Out: innovating in management

Challenges are simply untapped opportunities. This workshop explores how every part of management can reimagine how they harness creativity and solutions building to tackle crises. 

 

It includes:

  • Systems thinking and design: exploring underlying systemic challenges and harnessing opportunities to catalyse leadership
  • Ideation: harnessing creativity for problem-first ideas, and gaining insight on how to pivot or persevere around intersecting crises
  • Rapid scaling: Collecting crucial customer data, brainstorming the first iteration of a product/service, and building brand presence 

Duration: 1 hour – 1.5 hours

Delivery: workshop

learn how to leverage your workforce